The area of human resources is gaining more and more importance in marketing companies as well as advertising, event and media agencies due to a shortage of skilled workers and increasingly specialized requirement profiles. Human Resources combines numerous strategic and social tasks and influences the corporate culture and ultimately the success of your company.
As a HR manager, you are responsible for the optimal deployment and best possible motivation of your employees. In the sense of a healthy corporate culture, the perception of social responsibility is therefore at the very top of your hierarchy. Because you know: The more satisfied the employees of your agency are, the greater they identify with the company and the higher personal commitment is. This gives your employees the feeling that they are an indispensable part of the agency and the prospect of personal and professional development.
A fruitful working atmosphere is not only reflected in the quality and productivity of the agency, but also paves the way for further personnel recruitment. After all, socially committed employers, even in the advertising and agency industry, have not been a standard for a long time – they are in demand and sought-after.